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CRM
that provides insight and value

Many CRM projects do not fail technically. They fail in terms of prioritization and ownership. CRM only creates value when people, processes and technology are interlinked.

We help you use CRM strategically, so that sales, marketing and customer service work in the same direction and create measurable impact.
Book a strategic CRM conversation
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How to build a CRM that actually gets used

A CRM only creates value when it is actively used in everyday life by sales, marketing and customer service.

  • Define clear goals and KPIs in CRM

  • Map work processes before setting up the system

  • Ensure ownership and anchoring in the organization

  • Optimize based on actual usage and data


    The result is a CRM that supports your goals and creates better interaction between teams.

This is what we help you with

A good CRM doesn't start with technology. It starts with what you actually want to achieve.

  • The right choice of CRM based on goals and complexity

  • CRM strategy and clear KPIs

  • Mapping of sales, marketing and service processes

  • Selection and implementation of the right CRM, including HubSpot

  • Automation, integrations and data structure

  • Optimization and further development over time

  • Making sure everything fits together: CRM must support the business, not the other way around.


    We specialize in HubSpot, but always recommend the CRM solution that best suits your needs.

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More impact with CRM

When properly implemented, CRM becomes an impact engine for collaboration, insight and growth. Here's what you get:

  • Clear direction before you invest

  • Higher usage and better interaction between teams

  • More reliable data and better decisions

  • Faster path from lead to customer

  • Documented return on your CRM investment

The effect is felt both in the organization and on the bottom line.

Ready to get more out of CRM?

Let's consider how CRM can become a growth engine, not just a system in the portfolio.
Book a strategic CRM conversation

Frequently asked questions

Here are some of the questions we often get from managers who are considering CRM, or want to get more value out of the system they already have.
What is a CRM system?

A CRM (Customer Relationship Management) system is a tool that helps companies collect, organize and follow up customers and leads in one place.

A good CRM system gives you better control of sales, customer dialog and marketing, and contributes to increased growth and more efficient processes.
Who really needs a CRM?

CRM is suitable for all companies that want better control of customers, sales and follow-up. It is particularly important for companies with multiple leads, longer sales processes or a need for structured customer dialog.

Companies that work actively with marketing, sales and customer service get great value from CRM because it gathers all information in one place and makes it easier to create growth.
What is HubSpot?

HubSpot is a leading CRM platform that brings together sales, marketing, customer service and website tools in one system. With HubSpot, companies can keep track of customers and leads, automate marketing and email, follow up sales in a structured pipeline and measure results throughout the customer journey.

HubSpot is particularly suitable for growth companies that want better structure and more effective customer dialog.
What does HubSpot cost?

HubSpot has a free version, but the price increases as you need more features in marketing, sales and automation.

The Starter plan typically starts at around $15 per user per month, while Professional often ranges from around $890 per month and Enterprise from around $3,600 per month, depending on which modules and number of contacts you need.

The total cost is also affected by the number of users, marketing contacts and any onboarding requirements.

We can help you choose the right HubSpot license, ensure cost-effective setup and get the most value out of the platform.
Can Frontkom help me even if I don't have HubSpot?

Yes, Frontkom can help you even if you don't have HubSpot today. We assist both companies that are choosing a CRM for the first time and companies that want to change or improve existing systems.

We start by mapping your needs and recommending a solution that fits your customer journey, sales process and growth goals. If HubSpot isn't the natural choice, we can help you with other systems such as Salesforce, Superoffice, Dynamics etc.
Can HubSpot be adapted to our processes?

How it works. HubSpot is customizable in terms of workflows, data models, automation and reporting. We make sure the system supports the way you actually work, and not the other way around.

In a training or onboarding session, we'll review all processes and critical functions together and customize the system accordingly.
How do you ensure that CRM is actually used?

We place great emphasis on adoption. This means user involvement, clear work processes, training and ongoing improvements, not just technical setup.

We assist with orderly and structured handover, training, onboarding and support of HubSpot and other CRMs among the customer's users.
Can you migrate our data safely?

Yes, we have. We've migrated millions of rows from legacy systems.

We map, clean and verify data to ensure quality and integrity.
How do you measure the impact of your CRM work? We measure impact in actual business: better sales flow, higher conversion, better customer dialogue and more reliable insights, not just system usage.
How do you combine CRM and AI for CRM?

Frontkom combines CRM and AI by using artificial intelligence to make customer data more valuable and sales efforts more efficient. AI can help automate follow-up, suggest the next best action, improve lead scoring and provide better insight into the customer journey.

In HubSpot, AI can be used to generate content, analyze the pipeline, prioritize leads and support customer service with smarter responses and automated processes.

Frontkom helps companies adopt AI in CRM in a safe and measurable way, so that the technology provides real value in marketing, sales and customer dialog.